Masterclass: Beyond Disruption – Rethinking the Spectrum of Innovation

Discover how to balance incremental and disruptive innovation through a proven framework that connects research, strategy, and practice — and learn how to position your organization for sustainable growth.

Executives often fall into the trap of believing that only radical, disruptive innovation fuels growth. The reality is far more nuanced: routine and incremental innovations, when embedded in the right organizational set-up, can deliver just as much — and sometimes more — long-term value. Innovation is not a binary choice between the “safe” and the “revolutionary.” It is a portfolio of approaches that organizations must learn to balance.

In this masterclass, you will discover a consolidated framework that maps innovation across two dimensions — product and market radicalness — and connects it to the evolution of innovation models, from technology push and market pull to networked and converged approaches. By blending decades of research with practical insights, the session equips you with the tools to answer four critical questions: Where are you now? Where do you want to be? Where should you be? What competences and models are required to get you there?.

Key Takeaways:

• Understand why incremental and routine innovation are just as vital as disruptive breakthroughs.
• Apply a clear framework to assess and balance your organization’s innovation portfolio.
• Learn how innovation models have evolved — and how to leverage them for today’s challenges.
• Gain actionable insights to align your innovation strategy with long-term business growth.

This masterclass is designed for leaders and executives who want to move beyond the disruption hype and build a sustainable, full-spectrum innovation strategy.

Here are the details:

Date and time: Thursday, 3 December 2026 from 16:00 – 18:00
Place: DTU Lyngby Campus, Kollegiebakken Building 421, 2800 Kgs. Lyngby

Program:
15:45 Arrival – light refreshments

16:00 Introduction to the EMBA programme & Reflections from an EMBA alumnus

16:20 Masterclass, including Q&A

18:00 Masterclass ends

The Masterclass includes refreshments, snacks, and allows time to meet with the Executive MBA admission team at DTU.

Don’t miss this opportunity to enrich your knowledge, network, and take a step closer to your executive potential. We look forward to seeing both potential Executive MBA participants and members of our distinguished alumni network to this Masterclass.

Note: Limited seats available, so please secure your seat at your earliest convenience.

We hope to see you there!

Read more about the DTU Executive MBA.

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