Executive Education Event English

EMBA Masterclass:  Unlocking the black box – Understanding modern consumers’ decisions – 8 February

Masterclass event from DTU Executive MBA on February 8th 2024

Gain insights into the factors shaping choices and discover strategies for organizations to thrive in meeting the evolving needs of today’s consumers.

This Masterclass session will discuss what factors affect consumers’ decisions in a very complex marketplace with real life examples. It will also introduce different steps of consumer decision making process and what organizations and businesses can do for each step to better serve modern consumers. 

At this Masterclass, we have invited Sertan Kabadayi, Professor of Marketing at Fordham Gabelli School of Business, to present: “Unlocking the black box – Understanding modern consumers’ decisions”. Professor. Sertan Kabadayi is a part of the EMBA faculty at DTU Learn for Life and is currently teaching our class: “Marketing Management”.

Here are the details:

Date and time: Thursday, February 8th from 16:00 to 18:00
Place: Kollegiebakken 421, entrance C, at DTU Lyngby campus

Please note that the event is free!

You’re more than welcome to spread the word and invite your peers.

We hope to see you there!

Who is the MBA programme for?

DTU Executive MBA is master programme for senior specialists, project managers and business leaders who wish to continue their lifelong learning journey and enhance their skills in leadership, innovation and technology.

Innovation is essential for growth. Without constant renewal of products, services, processes and business concepts, companies stand to lose market share. That is why the DTU executive MBA focuses on innovation, new business creation and leadership of current and future technologies.

Every assignment in the programme is focused not only on expanding your knowledge but also on impacting your business challenges. In other words, your Executive MBA can be implemented in your daily work life from day one.

The admission requirements are five years of work experience with three years of experience as knowledge-leader, project-leader and/or people-leader.

Visit the DTU Executive MBA programme page for more information.










Start 8 February 2024