EMBA Masterclass: Strategy and finance execution of Made.com – failure or brilliance?

What can Made.com’s rise and fall teach us about strategy and finance?

DTU Executive MBA warmly invites you to an exclusive Masterclass with Professor Dennis Vink, Professor of Finance and Investment at Nyenrode University, Netherlands, Harvard Business School alumnus, and esteemed faculty member of the DTU Executive MBA programme.

In this Masterclass, we will explore how executives can effectively convince investors of the value of (tech) companies—what works, what doesn’t, and why. Our discussion will centre on Made.com, the British online furniture retailer that set out in 2011 to offer affordable, high-end furniture with the ambition of rivaling Swedish giant IKEA. Despite thriving during the pandemic and reaching a valuation of £775 million, Made.com ultimately faced a dramatic downfall.

Join us as we examine the strategic and financial decisions that shaped Made.com’s trajectory – was it a failure, or was there brilliance in its approach?

This session offers valuable insights and a preview of the thought-provoking, transformational learning experience available in DTU’s Executive MBA programme. Don’t miss the chance to learn from an award-winning scholar and gain the knowledge to prepare your organization for sustainable success.

Here are the details:

Date and time: Thursday, 8 May 2025 from 17:00 – 19:00
Place: DTU Lyngby Campus, Kollegiebakken Building 421, 2800 Kgs. Lyngby

Program:
16:45 Arrival
17:00 Masterclass starts
19:00 Masterclass ends

Please note that spots for this event are typically assigned on a first-come, first-served basis. However, in the event of oversubscription, we reserve the right to decline registrations from competitors, students, or individuals outside the intended audience. If you are not allocated a spot, we will notify you accordingly.

We hope to see you there!

Read more about the DTU Executive MBA.

Speaker

Dennis Vink

Managerial Finance

Dennis Vink is a Full Professor of Finance and Investment and is member of the Academic Board at Nyenrode Business Universiteit. He is a Visiting Professor of Finance at Stellenbosch School of Business in South Africa, and SPJIMR in India. Dennis is an award-winning instructor and teaches corporate finance and strategic financial management. Furthermore, Dennis is the author of various academic papers that focus on structured finance. He was the President at the European Financial Management Association. He worked with faculty on papers published for the International Center for Finance at Yale School of Management and Princeton Department of Economics. Lastly, he has worked with senior management of major international corporations and hedge funds, such as: ABN AMRO, Apollo Global Management, Gazprom (in St. Petersburg), Reed Business, Shell, S&P (in New York), and ING Real Estate. Dennis is an alumnus of Harvard Business School.

LinkedIn Profile: Dennis Vink

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