CEL™ is a success proven business innovation programme for leaders who want to turn opportunities, intentions and ideas into sustainable business growth. In order to be a frontrunner and a winner in an increasingly competitive market space, companies need to be better at renewing their business opportunities while optimizing their core business.
CEL™ is a high impact action learning programme for participants and their corporate sponsors. Theory and practice are combined by utilizing your company’s new business opportunity as the basis for learning throughout the 7-month programme.
During the programme, experts in corporate entrepreneurship will teach and coach the participants on how to apply the learning objectives to their specific project.
Every company that considers innovation and growth to be important should enroll a team in the CEL™ ProgrammeKim Hedegaard Andersen
Haldor Topsøe A/S
Outcome for your company
Expanding a company’s core business is notoriously harder than optimizing it. Leaders attending the CEL™ Programme will learn how to discover and clarify ideas, incubate these into businesses and accelerate them for company growth. This will be done through a specific project creating direct value for the company.
Outcome for Companies and Leaders – CEL
Testimonials from our participants on their personal and professional outcomes from our programme.
Companies bring projects at all maturity levels and scope to the programme. While working on these projects, CEL-participants become expert facilitators of Corporate Business Innovation. Through the programme, we ensure that participants create value for the company while expanding their entrepreneurial toolbox and leadership mindset.
The CEL™ Programme is based on a constant mix between classroom lectures, teamwork and coaching/feedback sessions. Through the programme content and by peer coaching among company teams, CEL™ participants become experts in New Business Creation.
Since its inception in 2007, CEL™ has graduated 15 classes from the programme resulting in the development of 91 projects from 27 companies.
Other takeaways are strengthened partnerships and networks as well as new career opprtunities:
- Organisations develop projects with partners in a neutral setting
- Valuable learning and networking across sectors and industries
- Participants and sponsors strengthen and develop their respective positions
What participants say
Hear what three CEL™ participants and their companies gained from attending the programme
“The main aspect that I take from the programme is that the management style and methods taught at CEL™ are not only applicable to innovation projects but also to any complex project that we meet in our daily life. Core team structure, business learning plan, implementation strategy, and targeted communication style to name a few that I keep using daily on strategic projects within our company.”Agata Gallas-Hulin
Personalized for your company’s outcome
The sponsors and the participants of each company bring a project that is important to their organisation and their team. Bringing their project to the CEL-programme equip the participants with the ability to clarify ideas, incubate and mature these ideas into businesses, and ultimately accelerate them to enhance company growth.
Projects in CEL™ are often highly innovative, of strategic importance to the company, and supported by top management. The projects encompass all levels of maturity and scope and are:
- based on actual projects from the participating corporations
- taken from a broad spectrum of industries
- always treated with confidentiality
- 69% of the ideas, have been actively pursued by the companies
- 34% of the projects have generated revenue rapidly
- 74% of participants continue to be involved in new business creation after graduation
Georg Timper, FLSmidth:
“I would say that every company working or wanting to work in innovation should send their employees, who have project ideas, to participate in a course such as the CEL™ programme. The programme offers them an accelerated start at these projects by giving them the tools and frameworks that they will not pick up otherwise.”
Participants’ learning and development
CEL-participants sign up in teams of 2-6 people representing different stakeholders both internally and externally. The participants come from various positions such as Research and Development, Programme Management, Business Development, Sales, Marketing, HR, Supply Chain or Finance
Learning about Finance, Market and Leadership – CEL
Our participants talk about their learnings obtained from attending CEL.WATCH VIDEO
New knowledge will be applied immediately
Genuine learning occurs when knowledge is applied to projects in collaboration with peers and key stakeholders. That is why the programme is based on a mix of lectures, teamwork, coaching, feedback, and dialogue with corporate executives.
“The education targets a process. The benefit of the programme is that it is a journey and this journey aspect of the programme is in focus. What has been obvious to me, is how much of the material can be applied in my daily job. The greatest asset of the programme has been understanding the environment that I am already in. I had previous training within leadership, and I think the financial aspect of the CEL™ programme is what really brings me to the next level.”Catherine Smitt Meyer
Partners and alumni
The participating companies become corporate partners and alumni.
rte partners are characterised as being:
- In pursuit of new profitable and sustainable growth
- Medium and large-sized companies
- Tech focused
The companies sign up in teams of 2-6 people. The participants come from various functions such as Research and Development, Program Management, Business Development, Sales, Marketing, HR, Supply Chain, or Finance.
The CEL™ programme is divided into ten modules of 1-2 day’s duration over a time period of seven months. The modules are grouped around the four distinct phases of the Business Innovation Project process:
- Discover – about creation, recognition, articulation, and elaboration of opportunities
- Incubate – about experimentation, technical, market, resources and organisation
- Accelerate – about how to successfully go to market and scale up the growth
- Implement – about change, leadership and communication
The ten modules are as follows:
Module 1 – Change, leadership, communication
Module 2 – From Idea to Opportunity
Module 3 – From Opportunity to Experiment
Module 4 – From Experiment to Venture
Module 5 – Planning for Implementation and stakeholder engagement
Module 6 – Presenting convincingly
Module 7 – From venture to business
Module 8 – Financials for the internal venture
Module 9 – From business to core business
Module 10 – Competition & Graduation
“The two most important aspects I take from this course are that teamwork is very important and that often the technical aspects of a project are less important than other aspects such as resources and organisation.“Benoit Bidoggia
Admission, finance and practicalities
Admission to the CEL™ Programme is exclusively through corporate sponsorship and by invitation only. To arrange an introductory meeting please e-mail Programme Director Anne Malberg Horsager. Your company applies for admission to the programme by sharing information about the team and the business idea project.
The workload for the CEL™ programme varies greatly from project to project. In general, most teams should expect to spend at least one day per week during the programme. This includes attending courses, preparation, assignments, and work on the advancement of the project.
Teaching, discussions and educational material are in English. Assignment submissions, papers and videos are expected to be in English.
The next CEL-programme starts: Mid-September 2021
Onboarding meetings from beginning of September 2021
The price is based on the number of participants in the team participating – starting at DKK 155.000 per participant in a team of two participants.
The price includes tuition, meals and materials, executive network and sponsor activities.
DTU Learn for Life
Building 421 Entrance C
2800 Kgs. Lyngby (Directions)
Anne Malberg Horsager
(+45) 2190 6710
An experienced group of corporate entrepreneurship experts from the world’s leading business schools, teach and coach the CEL-participants in how to apply the educational material to their specific projects.