EMBA Masterclass: Blue Ocean Strategy

Free Masterclass by DTU Executive MBA with Adjunct Professor Roger Hallowell

Join us for an engaging session on Blue Ocean Strategy – an innovative approach for thriving in markets that traditional strategies might advise against. Led by Roger Hallowell, Adjunct Professor of Strategy and Business Policy at HEC Paris, this session will explore how to carve out uncontested market space in highly competitive environments.

Through the compelling case study of Yellow Tail Wine, discover how a small, family-owned vineyard defied conventional wisdom and achieved extraordinary success by embracing Blue Ocean Strategy.

Three key insights from attending the Masterclass:

1. Innovative Differentiation: Learn how to apply Blue Ocean Strategy to identify and capitalize on untapped markets.
2. Customer-Centric Approach: Understand the importance of simplifying complex offerings and making products more accessible to broader audiences.
3. Effective Branding and Positioning: Discover how to craft a brand that resonates with your target audience and the power of effective positioning in driving business growth.

Join us at the DTU Executive MBA Masterclass to explore how you can implement these strategic insights and drive your organization’s success with innovative thinking and market differentiation.

Here are the details:

Date and time: Thursday, 3 October 2024 from 15:45 to 18:00
Place: DTU Lyngby Campus, Kollegiebakken Building 421 – Entrance C, 2800 Kgs. Lyngby

Agenda:
15:45 – Meet and greet with snacks, hot beverages, and soft drinks
16:00 – Welcome and brief introduction to the Executive MBA programme
16:00 – Masterclass on Blue Ocean Strategy begins
17:45 – Q&A session
18:00 – Masterclass concludes

Please note that spots for this event are typically assigned on a first-come, first-served basis. However, in the event of oversubscription, we reserve the right to decline registrations from competitors, students, or individuals outside the intended audience. If you are not allocated a spot, we will notify you accordingly.

We hope to see you there!

Read more about the DTU Executive MBA.

Speaker

Roger Hallowell

Adjunct Professor of Strategy and Business Policy at HEC, Paris and DTU Executive MBA Faculty Member

His areas of expertise include (1) the general management of organizations in the service sector, (2) the leadership of change, and (3) strategy. He was previously a professor at Harvard Business School, where he conducted research for over a decade. Roger has designed and delivered custom executive education programs throughout North America, Central America, Europe, Asia, and the Middle East. Roger’s career began as a banker on Wall Street and includes two senior management positions in industry. He has authored numerous papers and written more than 60 case studies.  Roger has an AB from Harvard College (1984) and an MBA and Doctorate from Harvard Business School. He lives near Boston with his wife and two sons.

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