Single-Course English 5 ECTS

Strategic Analysis and Development

Overall Course Objectives

To give students experience in assessing and developing sustainable business strategies for different business situations. Furthermore, the students acquire skills to collaborate and communicate in English.

Learning Objectives

  • Demonstrate knowledge of key concepts and models within strategic management and communicate this in English
  • Apply the course concepts and models to analyze the business environment of an organization to identify strategic threats and opportunities
  • Apply the course concepts and models to analyze a company’s resources and competencies to identify strategic strengths and weaknesses
  • Explain how company culture and history affect the strategic development in an organization
  • Explain the importance and impact of cultural differences
  • Identify the stakeholders of an organization and analyze their impact on the organizations choice of a sustainable strategy
  • Explain different types of generic business strategies as well as specific strategies for innovation and internationalization
  • Evaluate the suitability of different types of business strategies based upon an analysis of a company’s strategic position
  • Explain methods and challenges associated with implementation of strategic changes

Course Content

– Corporate vision, mission and purpose
– Stakeholder mapping
– Strategic analysis (internal & external)
– Identification of critical success factors and needs for developing new strategic capabilities
– Generic business- and corporate strategies
– Identification of strategic options
– Evaluation and selection of strategies
– Introduction to implementation of new strategies
– Change management
– Sustainable strategies and ESG risk analysis
– Business cases

Teaching Method

Lectures, discussion, group work, cases, and presentations



Faggruppe: Business development group

Limited number of seats

Maximum: 40.

Please be aware that this course has a limited number of seats available. If there are too many applicants, a pool will be created for the remainder of the qualified applicants, and they will be selected at random. You will be informed 8 days before the start of the course, whether you have been allocated a spot.

See course in the course database.





13 weeks


Engineering Technology


DTU Ballerup Campus

Course code 62134
Course type Graduate Engineer
Semester start Week 5
Semester end Week 19
Days Thurs 8-12

7.500,00 DKK

Please note that this course has participants limitation. Read more